Graphic Design
Personal Projects
Logo Design - Caballo Equestrian
Flyer Designs
Business Card Designs
Branding
Mére Mari
Mére Mari is about changing the hands from being powerless to being empowered. The Brand has been created on being anti-western colonialism, racism and prejudice. Allowing the consumer to have the freedom of speech to impact with a choice of creating a statement through jewellery. Mére Mari prides itself on being hand-made, elegant and grungy, as each piece of jewellery has its own story to be told about spoken but unforgotten history.
Link to mock up website for Brand: https://jacquelinethearle1.wixsite.com/mysite-1
Branding Campaign with Mère Mari (University Project)
Mère Mari Website: https://jacquelinethearle1.wixsite.com/mysite-1
Petition Website: https://www.change.org/p/m%C3%A8re-mari-x-carf-our-freedom-campaign
Coupon Page: https://www.facebook.com/Ourfreedomcampaign/
Campaign against Racism and Fascism is not affiliated with Mère Mari at all, this campaign as been created for a Griffith QCA assessment and so has Mère Mari.
Identity
Identity is about creating categories to conform and fit into society, we incorporate the way that the fashion industry conveys the outer exterior of beings into categories and allow each individual to choose what identity they feel fit. For once we are allowing people to conform with choice instead complying mindlessly. Our goal is to show that living beings are to mask their true identity, allowing themselves to be categorised and conform to fit into social norms before they become an outcast of society.
Paradiso
The design intent behind the outcomes is to create a sense of connection and community with individuals that identify as BLGBT. It is to fight the negative connotations of that these individuals are doing the wrong thing but it is actually the government and religious ideology that portrays that message of I AM WRONG, these individuals don’t have the community that holds strong values that benefit them towards positive self worth and self esteem. It is about having the self love, self worth and the realisation of strength.The target audience that has identified for this brief is a minority within a minority, African decedents within the lesbian, gay, bisexual and transgender community (LGBT) otherwise known as the black (BLGBT) community within the LGBT community. This can be explained throughout the text of The Divine Comedy that has been religiously conditioned through belief and religious supremacy. Carrying the sins of their forefathers and beliefs oppress a generation of Black LGBT individuals.
Design Brief:
Dante Alighieri is an Italian poet and writer from the early 14th century, he has written The Divine Comedy (La Divina Commedia) that is a poem and is to be held as one of the world’s great literary works. The poem is divided into three books that narrate the journey of Dante from hell (Inferno), through purgatory (Purgatorio) and then ending with paradise (Paradiso), each book contains 22 cantos (divisions). Within Paradiso, Dante attempts to express the ineffable beauty of God, understanding this is to understand that Dante is describing the indescribable. It is a book of pure imagination and the most abstract of the three books within The Divine Comedy. Dante reaches the end of his journey and of his spiritual vision; he is granted sight of the universe in which he moves in harmony of the spheres, with God and with himself.
Typography
Lets Forget The Serif
Lets forget the serif is a project intended to raise awareness of dyslexia in adults. For the people who may not understand the symptoms of dyslexia, Lets forget the serif consists of an ebook, promotional posters, and font package designed to help those with dyslexia and those who may not know they have it. Unlike traditional awareness packages, the lets forget the serif project is stylistically diverse; tailoring content to its targeted demographics through humour and street art style. A bespoke typeface created for dyslexics by a dyslexic. The font that has been created through research and mathematical guides to display a font that is consistent to provide easy reading to dyslexic individuals. The font that has been created has been generated with the bottom half heavier than the top half of the font to provide letter correction. Each letter and sentence’s have been tested with a range of individuals with and without dyslexia; this font is intended to be for heading and body style use and allows individuals to have a better experience with reading.
Method
When surveying the target audience, I had created a quiz that asked a few questions about how different typefaces effect their reading ability. Once gathering information towards the participants reading ability, I found not all were diagnosed with dyslexia but found that they had 60% of the answers leaning towards yes. Using these same participants I then created the lets forget the serif font and allowed them to trial the font within a ebook format, they had the reading ability go up by 30%. Gaining feedback from these participants allowed me to change and alter the font that was created.
Using the same participants, I researched a few of their favourite children books and had to explore the sense of adult humour; as going through the dyslexic test myself with a psychologist I have had experience with the long hours of testing to be able to get given the diagnosis. Using my own experience and the experience of the participants, I had put together an adults children book that is inclusive of street styled characters and of the simple questions that were major problems for individuals with dyslexia from the point of my participants.
Developing a style for the brand of the lets forget the serif project was inclusive of understanding what colour palette is harder to read for individuals with dyslexia which was inclusive of creating a shade that was a light grey instead white due to the fact that the white brightness is harder to read. When developing the book cover, there was a play on how the participants felt about having dyslexia and how black text on red was harder to read. The branding of the book was to create humour and to be light hearted.
INKTAG
The intent behind the design of this new typeface is to combine to different classifications into a single typeface, the two different classifications are 1. Script type style and 2. Decorative style, within Serif fonts. The script style will be Calligraphy and the decorative style will be Graffiti.
The reasoning behind these to chosen typefaces is a personal exploration through the different styles. Through the softness of the Calligraphy and
the rebellion of the Graffiti typeface there is a closeness of personal character to the designer. Throughout personal experience of finding a rite of passage through the graffiti scene and realising the potential of calligraphy, the designer has decided on creating a typeface that can show the journey of rebelling from a system to becoming apart of a community without loosing the beauty and flare of the original design.
The font has been called INKTAG due to the fact that Graffiti is associated with tagging and Calligraphy is created with Ink. This is where the fruition of INKTAG was discovered.
Philosophy of Religion
This book was designed with the focus being on revolution to open the mind through creativity and knowledge, it used powerful impacts through type, colour and imagery through the typographic element. Philosophy of Religion was redesigned to create more of a blend between the subject of the book and the design element of the aesthetic imagery. Throughout the design process there was different ideas and creative flares that transposed the coming together of the book. The photography was then created to bring about a artist view and grungy aspect to the final viewing of the book. The whole concept of this redesign was to bring about a anarchic feel and provide the target audience to be drawn towards the knowledge that is held within the pages of Philosophy of Religion.
I don't take any credit for any of the content within this book, this book was written by John H. Hicks and I have redesigned this book for a QCA Griffith University Assessment. Due to it being an assessment piece this book is not up for sale and all copy write is reserved to the original author and the designer.